Let us get a little technical with small business SEO this time around. If you haven't yet spoken to your Chicago SEO expert about the importance of information architecture and internal linking on your official website, it is time you do it now. Several reputable B2B software development agencies in Chicago speak a lot about information architecture of your website. This concept basically refers to how you have organized the pages on your website. It is important to inter-link between your various pages so that you can impact your users in the most desired manner. The way you organize your website is going to encourage the viewers to make a purchase with you sooner rather than later. We are going to discuss how it impacts search engine optimization and what you should consider when linking your web pages with one another.
Vote Of Confidence - How Are Links Perceived By The Leading Search Engines? You read that right! How the content displayed on your website is going to rank in response to the many searches being conducted by your users is going to be determined by your information architecture and your linking methodology. The leading search engines today are going to perceive the links within your content as a vote of confidence. It is going to help them know what your web page is all about and how important / trusted it is to the user. Search engines are also constantly on the lookout for the actual text that your SEO agency in Chicago is using to link to any page. This is the anchor text which is primarily descriptive in nature and links to any other page on your website. This is going to help Google and other leading search engines to understand what the page contains and also to assess whether you have unnecessarily and aggressively crammed your keywords into your linking text or not. What Does That Mean? It means that this is way Google is going to rank your website in front of your users. A better way to understand this concept is that if you are using descriptive texts to link to an authoritative page within your website from your various other web pages, it will be an indication to Google that the page that is being linked to is very important not only to your website but to your users as well. In addition to this, also remember that the pages on a website that have the most amounts of external votes which are in the form of links from trusted websites will have the most amount of power to help all the other pages of your website rank on top. Like we said before, if you haven't yet spoken about information architecture and internal linking with your Chicago SEO expert, it is time you do that now. |