By now you must already know that the best SEO Chicago professional for you is the one that can deliver results all the while enhancing your return on investment. Yes, SEO is directly linked to your overall marketing ROI. Search engine optimization when done correctly can facilitate an integrated marketing campaign that successfully influences your website ranking in a positive manner. We have already discussed this in our previous post. But we should also stress upon the fact that it does not only enhance your website position in the leading search engine results pages but also impacts your overall return on interest from all your marketing activities.
According to an independent study, the amount of organic traffic that you receive through white hat SEO practices can easily generate more than 40% of your entire business revenue. Also, do keep in mind that the local searches performed by users can easily result in over 19% of purchases made within that one single day. How Search Engine Optimization Has Become Potentially The Best Public Relations Strategy For Many Organisations Add More Sense To Your Existing PR Policy : SEO is the brand new approach to public relations. The biggest reason that it can replace your PR strategy for good is that it adds more sense to your already existing PR policy. For your website to be able to rank higher in the search engine results pages, it is important that you have quality backlinks in your content. Backlinks in very simple words are links from and to external websites that link to your web page through the content that you put up there. The more backlinks you have, the more relevant and current your website is going to come across to your users. The more relevance your website and content hold, the higher your ranking is going to be. Therefore, if you have invested enough time and effort in acquiring quality backlinks to your content, it means you have invested in publicizing your website well. The more publicity you have, the more backlink opportunities you will get. This is a circle that goes both ways and you have to invest more time in it to make the most of it. Ask Your Chicago SEO Professional How Social Media Comes Into Play: You should know that search engine optimization also increases your followers on the leading social media platforms such as Facebook, Instagram and Twitter. Your visitors are looking for your website. They are very much more likely to click on your social media icons to follow you and the content uploaded by you. If you have a strong and effective SEO campaign, you can generate thousands of website visitors in a day. You can expect around 36% of those visitors to become your regular followers if you are giving them the most relevant and current content to consume. What Does Your SEO Chicago Professional Say About Your Newsletter Subscriptions? Ask your Chicago SEO professional to assess your newsletter content before you begin optimizing it for the leading search engines. It is easier to increase the number of your email newsletter subscribers by optimizing it for SEO. Simply having an email newsletter signup form on one of your web pages is not going to help. By making it more SEO friendly and keyword rich, you can get more subscribers to your weekly / monthly newsletters. By optimizing the content of your newsletter subscription form, you can get more traffic to your website and ensure more exposure in the long run. You may also choose to promote an incentive on your webpage for everyone who is willing to hit the subscribe button to receive your email newsletters on a regular basis. All these aspects play a very important role in your PR strategy. Therefore, it is wise to say that SEO is a very useful tool when it comes to enhancing your brand image and taking up your public relations quotient several notches higher. |