Why do the leading Chicago SEO companies that are working for small businesses say that it should be your first priority to solve the problems of your customers before you even jump into search engine optimization? This is because unless you are able to understand the pain points of your customers, you will not be able to understand the nature of their searches. That’s right, because your customers are looking for a particular product / service for a reason which is a result of either their personal or home issues, their need for a particular solution, their personal desire or their need to stay updated and relevant among their peers and friend circle. The reason that drives their demand or desire for a particular product or solution could be anything. The leading small business SEO services providers list down a few examples and scenarios where the demand for your product or service among your target audience is going to get impacted directly:
How, when, in which geographical location and due to what reason do your customers find out that they need your product or service?
Once You Have Identified These Pain Points Of Your Target Audience, It Is Time To Assess And Fix Your Technical SEO Issues Your business website is functioning just right. It has great graphics and the color schemes are incredibly attractive. You have also used the right fonts and sizes of images. It all looks great and you have designed a lot of relevant content for it as well. But before you begin updating your website with articles and blogs, it is important that you spend a bit of time fixing the foundation of your SEO. There are several technical problems that you want to look into because they will impact your rankings and traffic in a significant way. Some of the problems that you should be looking into regarding your web pages, website structure and safety and security are: · Speed Of Your Website Fast loading times are always preferred by your customers. Nearly 68% of your consumers will jump to your competitors if your website does not load within 3 seconds. · Presence Of Any Duplicate Content If Any There should be absolutely no duplicate content on your websites. Being creative and precise with your articles and blogs will give you an authoritative appeal. · Broken Links Across Your Web Pages Remove all the broken links across your web pages. Link only to websites that are industry leaders and publish reliable and relevant content. · Unoptimized Web Pages Optimize all your web pages for SEO before making them live for your users. All these problems can be solved with the help of a few tools such as Google Search Console, GT Metrix, Siteliner, Screaming Frog and SEMRush. Remember, fixing the technical issues with your website is going to be a highly critical task and it will consume a lot of time on your part. But again, you’ve just hopped on to the SEO bandwagon. There is plenty more to cover. |