Even though traditional techniques of marketing might be capable of getting your business some attention, they can nowhere be close to SEO in terms of driving traffic and conversions. Owing to the popularity of SEO among businesses, affordable small business SEO services are on the rise. Here we will understand the difference between traditional advertising and SEO Traditional marketing The traditional techniques of marketing help in promoting services or products to large and untargeted audiences with a hope that they will buy what they are shown. This kind of marketing generally includes commercials, print ads and billboards. Other kinds of marketing include direct mail, broadcasts and print marketing. SEO SEO (Search Engine Optimization) accounts for a process that helps in improving the quality of website so that Google is able to understand it and recommend it in its search results. This results in potential customers discovering your website which ultimately leads to more conversions. How SEO is better than traditional marketing? Traditional marketing is not targeted and earns its customers by luck. On the other hand, SEO is equipped with strategies that allow you to market the services and products of your company to the people that require them the most. This way your business gets to earn reliable customers who are genuinely interested in what you have to offer. There is also great difference in the costs involved in the two techniques of marketing. Traditional marketing is comparatively quite expensive compared to SEO. Local TV channels charge around $4000 for a thirty second commercial, cable TV can charge $5000 to $8000 and network TV can charge $80000 to $600000. A clip of 60 seconds on the radio can cost your business in the range of $200 to $1000 and magazines can charge in the range of $50 to $120 per 1000 copies. When it comes to SEO, you only have to pay $15000 to $75000 in a year. Cost alone is a great factor that offers SEO an edge compared to traditional marketing. A good B2B SEO agency will also offer you discount on its services. Advantages of SEO Long-lasting results One of the chief benefits of SEO is that it will regularly boost traffic to your website. When the ranking of your website is high in the search engine result pages (SERPs) and it stays this way after a month, users will continue to visit your website. When the traffic on your website will increase, your ROI will increase too. With the increase in the ranking position on web pages, you gain more traffic on your website which ultimately leads to you gaining more customers. Cooperation with other strategies of marketing One of the most important advantages of SEO is that it easily synergizes with other strategies of marketing. SEO is renowned for its compatibility with PPC. PPC or Pay-per-click advertising helps in advertising a business in a budget-friendly manner. This is because in PPC, you get to determine how much you will pay the platform when they click on your ad. SEO and PPC work together to boost your business presence in the search engines. For instance, when your business website has a high ranking in result pages and your PPC ad is also there, there are two chances for internet users to see your website and your product. Services of Chicago SEO experts utilize latest techniques of SEO in order to ensure that your business gets highlighted in the online world and more and more potential customers visit your website. SEO also works great with content marketing. In fact, content creation is one of the most important strategies of SEO. Without content, SEO cannot achieve success. This implies that creation of content works well from the standpoint of SEO and when you club SEO with content marketing, it works even better. Why traditional advertising is not as effective as SEO Despite the fact that there are certain tried and tested methods of traditional advertising that can boost your website traffic, the methods do not work as well as SEO. This is because traditional forms of advertising do not carry much logic. The advertisement is placed in front of huge audience and is expected to lure few interested customers. Traditional techniques of advertising like print ads, TV commercials and billboards do not cater to user like SEO does. SEO is targeted to particular groups that are likely to be interested in the product and focuses more on being targeted and less on being interruptive. How SEO drives website sales? SEO includes multiple components that work together in order to produce great results for your website. While certain tactics are easy, others are time consuming but collectively they all work well and make way for the success of SEO. Some of the common strategies that are a part of SEO include producing quality content, creating good HTML code, boosting domain authority and creating quality backlinks. A good B2B software development agency can effectively provide reliable SEO services. Comments are closed.
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