Full Service Online Marketing
One of the biggest benefits of working with us is having the option of having all your online marketing efforts under one roof. We offer services ranging from SEO to web development to email marketing and everything in between. When you work with Simple SEO Group, you’ll have one point of contact for all your online marketing activities who will make sure that each and every aspect of the campaign is working together to help your business grow in the most efficient and effective way possible.
SEOThink back to the last time you searched for a new product or service. Chances are you’re like the estimated 80% of consumers who begin their search on a search engine. But there’s also a good chance that you’re like the estimated 90% of searchers who never leave the first page of search engine results! As a business owner, that means if your website doesn’t show up on the first page of search results for your industry’s keywords, then your website may as well not even exist.
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CONTENT MARKETING
The internet exists because of content. Content is what informs people about you, your business, your website, and your products or services. Studies show time and time again that content is what drives the behavior of customers — not how flashy your website is, how sleek your logo looks, or how big your website is — what matters most is having fresh, unique content that is relevant to your business and informs your prospects.
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WEBSITE DeSIGN
You do everything to keep your business looking in tip-top shape. From your business cards to your attire to your business environment, you likely take steps to make sure your business gives your current and potential customers a good impression. But does your website give off that same good first impression?
EMAIL MARKETING
In today’s busy day and age, it’s vital to keep in touch with prospects, customers, and anyone interested in your business. Email marketing does exactly that by growing a list or multiple lists of contacts and sending them a weekly, bi weekly, or monthly newsletter.
We have experience in every aspect of email marketing campaigns, ranging from template design and coding to opt in bait development to click-through optimization to content creation. MOBILE APPS
More and more people are turning to smartphones and tablets to do tasks that were typically reserved for a computer. While a mobile friendly website is a big step in the right direction, some functionality and features are best suited for a dedicated mobile application.
Our team of mobile designers and developers have experience working on iOS (Apple) and Android (Google) operating systems to develop any type of application necessary. |
PPC
There’s two main types of paid online marketing widely available to businesses: pay per click (PPC) marketing and pay per impression/cost per mille (CPM). In a PPC campaign, you pay for each click you receive whereas in a CPM campaign you pay per thousand times your ad shows up regardless of clicks. For our clients, we’ve found that using PPC for general marketing is the most cost effective and CPM for remarketing is the most cost effective.
CRO/AB TESTING
Many people think a website is all about aesthetics. As a web design firm, we understand a website needs to look professional, stylish, and up to date. Yet at the same time we don’t stop there — we’re also a marketing firm and we understand that your website needs to be your company’s best sales person. That’s where conversion optimization comes into the picture.
We have years of experience in website testing and conversion optimization, and we know what generally works well to improve the conversion rate of your website. If your website is converting less than 1% of it’s visitors into new customers, then there’s definitely something wrong with your traffic sources or your website design. REPUTATION MANAGEMENT
All it takes is one angry customer, one bad review on a blog, or one negative rating on a review site to potentially kill your business’ reputation. Unhappy customers are exponentially more likely to write a bad review about your business than your happy customers, so it’s no wonder why fantastic businesses even have negative reviews on the internet.
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